Privacy Policy

Website Analysis with Google Analytics

This website uses Google Analytics 4, a web analytics service by Google LLC, after obtaining user consent. The responsible parties are Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, for users from the EU/EEA and Switzerland. Google Analytics 4 anonymizes IP addresses by default, meaning your IP address is immediately truncated when you interact with this website. Only in rare cases will your full IP address be transmitted to a Google server in the USA and truncated there. Google assures that the IP data transmitted via Google Analytics will never be combined with other Google data. Google Analytics 4 is activated only with your consent via the cookie banner and can be revoked at any time through the cookie settings.

The processed data includes:

• Usage data: page views, website interaction, general location, and session duration
• Communication data: truncated IP addresses, user agent, language settings, screen resolution
• Device and system data: browser type, operating system, device identifiers
• Cookie and advertising identifiers: stored via tracking technologies
• Optional personal data: such as name or email, only when voluntarily

submitted via forms

The purpose of processing this data is for Google to evaluate the use of your website on your behalf, compile reports on activity, and analyze website performance. This data processing is legal based on your consent pursuant to Art. 6 Para. 1 S. 1 lit. a GDPR and § 25 Para. 1 S. 1 TDDDG.

Google Ireland Limited, Google LLC, and Alphabet Inc. are the recipients of this data. Your website usage data is generally sent to a Google server in the USA, a process legitimized by the European Commission’s adequacy decision on July 10, 2023, which recognizes the certification of Google LLC under the EU-U.S. Privacy Shield.

Regarding data storage, any data linked to cookies is automatically deleted after a certain period—monthly for data that has reached its retention period and up to 2 years for Google Analytics cookies. The data sent and linked with cookies, user identifiers (e.g., user ID), or advertising IDs is automatically deleted after 50 months.

For more information on Google Analytics’ terms of use and Google’s privacy policy, please visit:

• https://policies.google.com/
• https://support.google.com/analytics/answer/12017362

Google Analytics uses so-called “cookies”, text files that are stored on the user’s computer and enable an analysis of how the website is used. The information generated by the cookie about the use of this website (including the truncated IP address) is usually transferred to a server of Google and stored there.

Google Analytics is used on this website exclusively with the extension “_anonymizeIp()”. This extension ensures that the IP address is anonymized by truncation and prevents direct personal identification. The IP address is truncated by Google within the member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. The IP address transmitted by the browser in the context of Google Analytics will not be merged with other data from Google. On behalf of the website operator, Google will use the collected information to evaluate the use of the website, compile reports on website activities, and provide further services related to website usage and internet usage to the website operator (Art. 6 Para. 1 lit. f GDPR). The legitimate interest in data processing lies in optimizing this website, analyzing website usage, and adjusting content. The interests of users are sufficiently protected through pseudonymization.

The collection by Google Analytics can be prevented by the website visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with future effect. The relevant browser plugin can be downloaded and installed via the following link:

https://tools.google.com/dlpage/gaoptout

The website visitor can prevent the collection by Google Analytics on this website by clicking the following link. An opt-out cookie will be set, preventing future data collection when visiting this website.

Further information on Google’s data usage, settings, and objection options can be found in Google’s privacy policy:

https://policies.google.com/privacy

and in the settings for displaying Google ads:

https://adssettings.google.com/authenticated

 

Spam Protection with Google reCAPTCHA

We have implemented Google reCAPTCHA in the forms on our website to verify whether the data entered in the forms comes from human visitors or from machines or automated programs, also known as “bots”. This tool automatically analyzes the behavior of website visitors once they interact with the website, using various information such as:

IP address

• Session duration

• Mouse movements

• Date and time of visit

• Browser and operating system

• Device fingerprinting

The processed data includes both usage data (visited pages, access time) and communication data (IP address, browser type, OS). This processing is intended for website visitors and users of online services. The main purpose of this processing is to prevent misuse of our contact form and thereby enhance security. The legal basis is our legitimate interest according to Art. 6 Para. 1 S. 1

lit. f GDPR.

The data recipients are Google Ireland Ltd (Google Building Gordon House, Barrow St, Dublin 4, Ireland) and our hosting provider. While your personal data is processed within the EU, the retention period is determined by Google. For more information, see Google reCAPTCHA’s privacy policy:

https://policies.google.com/privacy

 

Website Analysis (Jimdo Statistics)

When you visit our website, we collect information about your usage through a web analytics tool provided by our hosting service. This tool collects and combines your IP address and user agent, truncates them, and stores these data with a hash function. This process creates a visitor ID encrypted with a randomly generated SALT that changes every 24 hours. This ensures that your IP address cannot be reconstructed and guarantees your anonymity. We do not combine this data with other information, and it remains on the provider’s EU based servers.

Processed data includes:

 

• Web analysis profile data: visit frequency, time spent on each page
• Usage data: visited pages, click behavior, device types
• Communication data: truncated IP address, browser, OS, screen resolution

This data helps us analyze aggregate user behavior and improve our site structure and content. The legal basis is our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in evaluating and improving our services.

The data is stored and processed exclusively within the European Union and is shared only with our hosting provider under a data processing agreement.

 

Data Sharing and Transfers

Your personal and non-personal data may be shared with the following categories of recipients:

• Service providers (e.g., Google, Jimdo) operating under strict data protection agreements
• Technical partners involved in hosting, analytics, and security
• Authorities, where disclosure is legally required

Data may be transferred to third countries (e.g., the United States) under data protection safeguards such as Standard Contractual Clauses or EU-U.S. Privacy Framework certifications.

 

Data Retention and Security

We store your data only as long as necessary for the purposes described above:

• Analytics data: up to 50 months (depending on the tool)
• Contact form data: up to 12 months
• Cookie data: according to type and consent settings (max 2 years)

Data is stored securely on servers with encryption, access controls, and regular audits to prevent unauthorized access, loss, or alteration.

 

Your Rights

You have the following rights under the General Data Protection Regulation (GDPR):

• Access to your stored personal data
• Rectification of incorrect or incomplete data
• Erasure (“right to be forgotten”)
• Restriction of processing
• Data portability
• Withdrawal of consent at any time
• Objection to processing on grounds relating to your situation
• Lodging a complaint with your data protection authority

To exercise your rights or for further inquiries, please contact us via the contact details provided on the website.