Website Analysis with Google Analytics
This website uses Google Analytics 4, a web analytics service by Google LLC, after obtaining user consent. The responsible parties are Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, for users from the EU/EEA and Switzerland. Google Analytics 4 anonymizes IP addresses by default, meaning your IP address is immediately truncated when you interact with this website. Only in rare cases will your full IP address be transmitted to a Google server in the USA and truncated there. Google assures that the IP data transmitted via Google Analytics will never be combined with other Google data. Google Analytics 4 is activated only with your consent via the cookie banner and can be revoked at any time through the cookie settings.
The processed data includes: usage data such as page views, website interaction, general location, and session duration; and communication data such as truncated IP addresses, user agent, language settings, and screen resolution. The purpose of processing this data is for Google to evaluate the use of your website on your behalf, compile reports on activity, and analyze website performance. This data processing is legal based on your consent pursuant to Art. 6 Para. 1 S. 1 lit. a GDPR and ยง 25 Para. 1 S. 1 TDDDG.
Google Ireland Limited, Google LLC, and Alphabet Inc. are the recipients of this data. Your website usage data is generally sent to a Google server in the USA, a process legitimized by the European Commission’s adequacy decision on July 10, 2023, which recognizes the certification of Google LLC under the EU-US Privacy Shield. Regarding data storage, any data linked to cookies is automatically deleted after a certain period, monthly for data that has reached its retention period and up to 2 years for Google Analytics cookies.
For more information on Google Analytics’ terms of use and Google’s privacy policy, please visit {link}https://policies.google.com/{link-end} and {link}https://support.google.com/analytics/answer/12017362{link-end}.
Google Analytics uses so-called “cookies”, text files that are stored on the user’s computer and enable an analysis of how the website is used. The information generated by the cookie about the use of this website (including the truncated IP address) is usually transferred to a server of Google and stored there.
Google Analytics is used on this website exclusively with the extension “_anonymizeIp()”. This extension ensures that the IP address is anonymized by truncation and prevents direct personal identification. The IP address is truncated by Google within the member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. The IP address transmitted by the browser in the context of Google Analytics will not be merged with other data from Google.
On behalf of the website operator, Google will use the collected information to evaluate the use of the website, compile reports on website activities, and provide further services related to website usage and internet usage to the website operator (Art. 6 Para. 1 lit. f GDPR). The legitimate interest in data processing lies in optimizing this website, analyzing website usage, and adjusting content. The interests of users are sufficiently protected through pseudonymization.
Google LLC. is certified under the so-called Privacy Shield (list entry here) and ensures an adequate level of data protection based on this certification. The data sent and linked with cookies, user identifiers (e.g., user ID), or advertising IDs is automatically deleted after 50 months. The deletion of data whose retention period has been reached occurs automatically once a month.
The collection by Google Analytics can be prevented by the website visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with future effect. The relevant browser plugin can be downloaded and installed via the following link: https://tools.google.com/dlpage/gaoptout.
The website visitor can prevent the collection by Google Analytics on this website by clicking the following link. An opt-out cookie will be set, preventing future data collection when visiting this website.
Further information on Google’s data usage, settings, and objection options can be found in Google’s privacy policy (https://policies.google.com/privacy) and in the settings for displaying Google ads (https://adssettings.google.com/authenticated).
Spam Protection with Google reCAPTCHA
We have implemented Google reCAPTCHA in the forms on our website to verify whether the data entered in the forms comes from human visitors or from machines or automated programs, also known as “bots”. This tool automatically analyzes the behavior of website visitors once they interact with the website, using various information such as IP address, session duration, and mouse movements. The processed data includes usage data such as the visited website, date and time of access, and mouse movements, as well as communication data like IP addresses, browser type, and operating system. This processing is intended for website visitors and users of online services. The main purpose of this processing is to prevent misuse of our contact form and thereby enhance security. The legal basis for this is our legitimate interest according to Art. 6 Para. 1 S. 1 lit. f GDPR. The data recipients are Google Ireland Ltd, located at Google Building Gordon House, Barrow St, Dublin 4, Ireland, (https://policies.google.com/privacy) and our website hosting provider. While your personal data is processed within the EU, the retention period for the processed data is determined by Google Ireland Limited. For more information, please refer to Google reCAPTCHA’s privacy policy: https://policies.google.com/privacy
Website Analysis (Jimdo Statistics)
When you visit our website, we collect information about your usage through a web analytics tool provided by our hosting service. This tool collects and combines your IP address and user agent, truncates them, and stores these data with a hash function. This process creates a visitor ID that is encrypted with a randomly generated value (SALT) that changes every 24 hours. This method ensures that your IP address cannot be reconstructed from the stored visitor identifier, ensuring your anonymity. Additionally, we do not combine this information with other data, and it is only stored on the hosting provider’s server.
We also process web analysis data, HTTP data, and web analysis profile data. The web analytics tool we use creates and stores a web analysis profile containing details about your use of the website, such as page views, visit frequency, time spent on each page, and your device’s user agent. This includes usage data (such as visited pages and access times) and communication data (such as browser type, operating system, and IP addresses).
By processing this data, we aim to analyze user behavior in an aggregated form to improve the presentation and content of our website. The legal basis for this processing is our legitimate interest (Art. 6 Para. 1 lit. f GDPR), particularly in performing web measurements to improve our products and website.
The collected data is shared with our website hosting provider and processed within the EU.
